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Minis

Posted on July 2, 2008 by Alec Filed Under Experiments, Marketplace | Leave a Comment

This morning I was perusing the popular (and, according a highly informal study by this blog, the cheapest) on-line personal lubricant store, cheaplubes.com. They list their best selling products on the website, and I was surprised to see how many of these top-selling items are single-use or sample size-products. I’ve written about single-use and sample-size products a number of times in various contexts, so it’s heartening to see I’m not the only one out there interested in them. I suspect the reason for their popularity is that people want to keep intimacy fresh, so they use these “small servings” to experiment with different lubricants and the novel experience each one offers, which to me makes a lot of sense.

Premium Lubricants: Astroglide Joins the Fray

Posted on July 1, 2008 by Alec Filed Under Marketing, Marketplace | Leave a Comment

A while back I posted about premium lubricants, K-Y’s Intrigue and then the $50-dollar-a-bottle Kiki lubricant.

Not to be left out, Astroglide has its premium lubricant as well: Astroglide X. Since Kiki is in a price point all to itself, it’s safe to say Astroglide is competing with Intrigue. As with perfumes, the premium stuff is as much about the packaging as it is about the product, and Astroglide X does not measure up to K-Y here. Both the packaging and the name itself are highly reminicent of Axe Body Spray (not exactly the most premium of men’s colognes). What’s more, K-Y seems to have moved on to Yours+Mine as the focus of their “expensive lubricant” business, leaving Astroglide behind the curve.

But enough about marketing, stand by as I save up to afford premium lubricants, so I can do some product comparisons.

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