Premium Lubricants: Astroglide Joins the Fray
Posted on July 1, 2008 by Alec
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Marketing, Marketplace |
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A while back I posted about premium lubricants, K-Y’s Intrigue and then the $50-dollar-a-bottle Kiki lubricant.
Not to be left out, Astroglide has its premium lubricant as well: Astroglide X. Since Kiki is in a price point all to itself, it’s safe to say Astroglide is competing with Intrigue. As with perfumes, the premium stuff is as much about the packaging as it is about the product, and Astroglide X does not measure up to K-Y here. Both the packaging and the name itself are highly reminicent of Axe Body Spray (not exactly the most premium of men’s colognes). What’s more, K-Y seems to have moved on to Yours+Mine as the focus of their “expensive lubricant” business, leaving Astroglide behind the curve.
But enough about marketing, stand by as I save up to afford premium lubricants, so I can do some product comparisons.
Boy Butter Breaks Barriers
Posted on June 30, 2008 by Alec
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Marketing, Lubrication Beyond the Bedroom, In case you missed it, Marketplace |
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According to this press release, boy butter is set to become the first personal lubricant to advertise itself on television as a product targeted at a gay audience. The ads begin airing in LA today.
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