K-Y targets Brits
Posted on March 27, 2008 by Alec
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Cheeky, Fun |
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K-Y’s ad campaign for its lubricant-massage oil hybrid makes a “cheeky” pitch toward the English with its innovative Are You British in Bed passport control quiz.
I presume this campaign is designed as an ice breaker of sorts for this new particularly overtly sexual product. Why it’s target specifically at the United Kingdom, I shan’t speculate on.
As for the product itself, I’ve heard mixed things (from Americans), but 2-in-1 concept definitely makes a lot of sense–the Pantine Pro-V of the bedroom.
The Sweaty Strategy
Posted on March 11, 2008 by Alec
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Marketplace, Cheeky |
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Those of us who have cruised youtube for lube have certainly come across this guy and his Boy Butter infomercial. The question this video begs is why is his face so greasy? Is it a huge mistake reminiscent of greasy-faced blunderous Nixon in the Kennedy debate? Or is his face ingeniously greasy? Does he suggest to us, the lubricating public, that his face is the ultimate symbol of lubricant, as it excretes a lube-like substance as he stands in his kitchen? Or is it obviously just sweat?
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