K-Y targets Brits
Posted on March 27, 2008 by Alec
K-Y’s ad campaign for its lubricant-massage oil hybrid makes a “cheeky” pitch toward the English with its innovative Are You British in Bed passport control quiz.
I presume this campaign is designed as an ice breaker of sorts for this new particularly overtly sexual product. Why it’s target specifically at the United Kingdom, I shan’t speculate on.
As for the product itself, I’ve heard mixed things (from Americans), but 2-in-1 concept definitely makes a lot of sense–the Pantine Pro-V of the bedroom.
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